Same real prices, same two locations, same 97 reviews in all five, so the only thing changing is the design. Published prices and the Spanish mirror survive whichever you pick. The current site is not here on purpose: its whole idea is a plain patient handout, which is why polishing it cannot get to the reaction you want.
Madison Avenue clinic. Cool porcelain and deep jade, no beige and nothing dark, a Didone display, and her own photographs: the practitioner at work, which no rival site shows.
Risk: can price her above her own $299 menu. Open The roll dealt this oneTransit wayfinding. Each area is a line, each of the six sessions a stop, both locations are stations, and the prices are a fare board. Needs no photography at all.
Risk: signage can read cold for a body treatment. Open My own pickThe price list is a drawing of the body. Every area she treats is leadered to its real price in the margin, so pointing at it is the whole interface.
Risk: it is the direction most laser sites already gesture at. Open Survived judgingThree permitted inks on grey board, one drawn mark per service, printing slightly off register. No photograph anywhere, which is honest about what we actually have.
Risk: can read as a design exercise rather than a business. Open The beige one, kept for comparisonWhat a laser clinic actually ships, built properly rather than as a strawman: serif display, soft shell neutrals, a centred hero. Her prices stay on it, which the real ones hide.
Risk: hard to tell apart from the eleven competitors we measured. Open