The top three are the same luxury world composed three ways, pushed harder than the Madison below them. Same real prices and the same two locations throughout, so the only thing changing is the design. Published prices and the Spanish mirror survive whichever you pick. The current site is not here on purpose: its whole idea is a plain patient handout, which is why polishing it cannot get to the reaction you want.
A fixed left rail holding the name, the nav and both numbers, with full-height photography scrolling against it. Gallery architecture. The most expensive of the three.
Risk: the rail costs real width on a laptop. Open Luxury, restraintOne narrow measure down the middle, enormous air, photographs breaking full width between blocks. The dice put this first and I had ranked it last.
Risk: restraint can read as unfinished rather than expensive. Open Luxury, editorialA visible horizontal system every element aligns to, with the photographs as full-width letterbox bands between the type. Magazine pacing.
Risk: the rules can read as busy if the rhythm slips. Open Luxury, first passMadison Avenue clinic. Cool porcelain and deep jade, no beige and nothing dark, a Didone display, and her own photographs: the practitioner at work, which no rival site shows.
Risk: can price her above her own $299 menu. Open The roll dealt this oneTransit wayfinding. Each area is a line, each of the six sessions a stop, both locations are stations, and the prices are a fare board. Needs no photography at all.
Risk: signage can read cold for a body treatment. Open My own pickThe price list is a drawing of the body. Every area she treats is leadered to its real price in the margin, so pointing at it is the whole interface.
Risk: it is the direction most laser sites already gesture at. Open Survived judgingThree permitted inks on grey board, one drawn mark per service, printing slightly off register. No photograph anywhere, which is honest about what we actually have.
Risk: can read as a design exercise rather than a business. Open The beige one, kept for comparisonWhat a laser clinic actually ships, built properly rather than as a strawman: serif display, soft shell neutrals, a centred hero. Her prices stay on it, which the real ones hide.
Risk: hard to tell apart from the eleven competitors we measured. Open